Goal

Create a website that communicates emotional trust and creative care for Storody — a platform that turns personal stories into custom songs — while avoiding the cold or novelty-driven feel often associated with AI products.

The site needed to feel:

• Personal and gift-worthy

• Clear without being technical

• Confident without being loud
  
  

Approach

The design focuses on restraint, hierarchy, and emotional pacing.

A hand-drawn script logotype was used as the emotional anchor, paired with clean, modern typography to maintain clarity and balance. The color palette leans dark and atmospheric, with subtle texture and glow to create intimacy without visual noise.

The homepage is structured to guide users through understanding the product quickly:

• An emotional hero message sets the tone

• A single, clear call to action reduces friction

• A simple three-step flow explains the process without over-explaining the technology
  
  

Icons and illustrations were custom-designed to support the narrative, reinforcing the human side of the process while keeping the interface approachable and calm.

Outcome

The final website positions Storody as a thoughtful, premium service rather than a novelty AI tool.

The experience emphasizes:

• Human storytelling

• Emotional safety

• Simplicity and trust
  
  

Visitors are guided from curiosity to understanding with minimal cognitive load, while the design system remains flexible enough to scale across examples, forms, and future product features.