Goal

I wanted this piece to communicate the sale instantly. The price, urgency, and product all needed to be understood in a single glance.

The goal was clarity first, with no unnecessary decoration, while still creating something bold enough to stop the scroll and drive action.

Approach

I built the layout around hierarchy and contrast.

The sale message and price are treated as the primary visual anchors, using large, heavy typography for immediate legibility. A directional banner reinforces the limited nature of the drop, while the clean white background keeps the composition focused and uncluttered.

The model photography provides scale and relatability, grounding the promotion in a real product moment. Color was used intentionally. Red signals urgency and action. Black maintains clarity and balance so nothing competes with the message.

Outcome

The final graphic delivers the key information within seconds while remaining flexible enough for web, email, and social placements.

It supports fast decision making, highlights value, and clearly reinforces the limited time nature of the offer without overwhelming the viewer.